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Trufora Partners with HSN

The anti-aging skin care brand makes its debut on the shopping channel

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By: Marie Redding

Senior Editor, Rodman Media

Trufora is making its national retail debut on HSN.com, and the anti-aging skin care brand will air on HSN TV this summer.

Sara Sweeney, CEO and founder of Truth Aesthetics, which is the company behind Trufora, will be appearing live to present the product line on HSN. Trufora’s products were developed in partnership with dermatologist Dr. Fran Cook-Bolden.

Featured products on the televised broadcast will include Trufora Day Serum 85, Intensive Night Treatment, Perfecting Eye Treatment, Titanium Day Cream, and Ultimate Facial Cleanser.

“I set out to create products that are truly differentiated. Using only pure, effective, safe and non-irritating ingredients Trufora is suitable for women of all ethnicities and all skin types,” says Sweeney. “Our partnership with HSN will allow us to reach millions of women and let them see how different Trufora is compared to anything else they have previously used on their skin,” she continues.

Carmen Bauza, Chief Merchandising Officer, HSN adds, “Trufora is a wonderful addition to our beauty portfolio. Our customers are looking for products that they can feel good about using with ingredients that are not only high quality and effective, but safe and non-toxic. We are thrilled to welcome Trufora to HSN.”

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